Tapping into the potential of mobile apps for a thriving business

Mobile applications are a wonderful technology to use. These applications are constantly evolving at a rapid pace. In recent times, businesses have used mobile apps and related technologies for most of their processes. In a way, smartphones have opened up a doorway to connect with millions of people as well as businesses in an instant. But mobile applications can do much more for a business. In that, the real potential mobile applications possess is yet to be explored. As such, mobile application technology development as a field is ever-growing.

Looking into the mobile app development landscape

To realize the real potential of mobile apps for business, top mobile app development companies in Dubai and other parts of the world are looking at the mobile application development landscape. This landscape basically consists of the things that go into making a good mobile application for businesses. Today, most mobile applications are implemented cutting-edge technologies including IoT, AR/VR, Blockchain technology, wearable technology, payment gateway integration and artificial intelligence and machine learning among other things. So, let’s look at each of them in detail.

• Internet of Things or IoT

IoT is perhaps the newest member of the mobile application development landscape, and currently the most trending too. Most businesses today are making use of this technology to its fullest. The realm of IoT has allowed smartphones to control just about any other device. This in turn has enabled them to exchange data in a faster and more convenient way. Also, significant technological improvements in IoT in recent times has not only reduced the costs involved, but has also enhanced security.

Today, many businesses in the retail sector are leveraging IoT to expand their digital footprints. Take the real-estate domain for example. Many smart buildings, cities, parking lots and a host of other smart structures are popping up in various cities. Not just real estate, but IoT has a vital role to play in the education sector too. It has helped the teachers, students and parents stay in touch with e help of smart devices, keeping them updated on the various events at schools.

• Augmented Reality/Virtual Reality

Augmented Reality and Virtual Reality provide for mind-boggling user experience. Both these technologies have a key role to play in various platforms like gaming, multimedia and social media. And with the integration of these technologies into smartphones, businesses can now use them in their marketing campaigns and provide a wholesome user experience. Also, with the evolution of smartphones, most users tend to buy things from online platforms with their help. And by incorporating AR/VR technologies into smartphones, it makes this buying experience all the more enjoyable.

With AR/VR technologies, using a mobile app has become interactive. And due to this, we have mobile applications including Snap Chat, which have integrated AR filters in them. This has allowed such applications to become more interactive and user-friendly. These filters can be used to relate to specific business events. Also, they can be shared among friends or peers via social media, thus contributing to the exchange of information.

• Block chain Technology

Blockchain technology is yet another new addition to the mobile application development landscape. Various businesses are leveraging the integration of blockchain technology into payment-based mobile applications and related services to secure their business transactions. Alternatively, mobile app developers have realized the true potential of blockchain technology and developing various business applications that make use of this rather useful technology to perform all business related transactions.

Blockchain technology has enabled companies and enterprises to run their businesses in different ways. Thanks to blockchain, businesses are now offering things like smart contracts, utilizing cloud storage to store vital business data and strengthening their supply-chain communication channels. Some companies are even using blockchain technology and bit coins to pay their employees and distribute company shares.

• Wearable technology

Wearable devices are the technology of today. And so, you have wearable applications that help your smartphones and other smart devices communicate with these kinds of devices. Wearable technologies are used for many purposes and render people’s lives easier. As far as businesses are concerned with, wearable technology has many applications including training, travel, police and military and sales.

• Payment gateway integration

Customers today are changing the way the pay for products or services they want. And so are businesses. And so, most businesses today, whether it is business to consumer (B2C) or business to business (B2B) are adopting newer online payment methods. They are offering customers with many payment services including credit cards, net banking and even PayPal. 

Integrating payment processing not only helps save time, but it also helps reduce errors, while increasing the cash flow for the business. Not to mention, integration also reduces any labor costs involved. With the help of payment gateway integration, businesses are now able to make online transactions in a faster and more secure way. All businesses, including small businesses have come to realize this and are making use of secure payment gateways for all their business-related transactions.

These technologies and more will surely help businesses thrive. Whether you are running a startup or a MNC, by using cutting-edge technologies like these, you’re sure to run a successful business by rendering the processes less painful and much easier. Technology has transformed how the world works. And it has transformed how different businesses operate too. In a way, it has served as a catalyst for a major makeover of various business processes.



See more:  https://indglobal-dubai.blogspot.com/2018/12/consider-about-how-customized-mobile.html