Four Basic Essentials for Launching a Website
Good web design is one which is user-friendly, appealing and interactive. Additionally, it should also be able to handle customer requests with ease. But building a good website is easier said than done. Websites of most startup companies tend to fail after three years of their operation, primarily due to a bad design. But here are a few basics to help you get started with designing a good website for your business.
A Website Should have a Definite Purpose
The website’s purpose, that is, its main objective is a key factor to consider when designing a good website. Essentially, the purpose of the website depends on the products or services your company offers. For example, if the website you design is an e-commerce website, then its main purpose should be to promote and sell your products or services online. This means the design should be flawless and should offer customers great shopping experience. It should have a search feature as well as a smooth checkout procedure. But if your website’s main purpose is just to provide information about your products or services to your customers, then you should keep the design simple. In that case, the website should also give the contact details of your company in addition to describing the products or services you offer. It should also be navigable and should provide all the necessary information about the products or services.
A Website Should be Accessible
When a website is designed by a professional website design company in Dubai, you can rest assured it’s navigable and accessible to your customers. One of the most important things your website needs is organic traffic. So, make sure you hire the best SEO personnel you can get. A good SEO executive employs some of the best techniques to get adequate amounts of organic traffic. They must be capable of gathering information on the keywords your customers are searching for, and successfully incorporate them into your website. On-page, SEO is one of the most important factors that help your website rank higher on the search engine results page. So, make sure you get the on-page optimization right. On-page, optimization is something that can also be improvised every now and then. To rank higher, you need waiting a while for the SEO to kick in, provided you have done the optimization correctly. You can also conduct a PPC campaign in addition to search engine optimization. PPC campaigns are nothing but paid advertisements which not only help you rank higher, but also help in bringing revenue for every click.
A Website Should be Super Responsive
Today, most people access the internet through their smartphones, rather than through their laptop or a desktop computer. So, you need to ensure that your websites are mobile-friendly and responsive enough so that they load faster on mobile devices. And for this, you will need to use a ‘mobile first’ approach which can get you the desired responsiveness, not to mention, the desired traffic. In the ‘mobile first’ model, as the name suggests, the website is designed for mobile devices first, and then for desktops or laptops.
A Website Should Invoke a Call to Action
Once you know you have got potential customers visiting your website very often, tell them what the next step is. A precise and beautiful website which comes with a compelling search function also comes with a sign-up feature. This sign-up feature can be one of those calls to actions. But make sure that the page consisting of such features are different from other pages of the site. A call to action feature can help you go that extra mile in boosting sales. For example, users may have to sign up to use the premium features of the website if they desire.
Engaging customers with your products or services should be the main objective of your business. And your website should be able to reflect the same. Creating an engaging, navigable and user-friendly website will help you do that. However, if you’re unsure of getting the website done in-house, try hiring a professional web design agency in Dubai. They will surely help build a good website for your business, bound to boost sales and help in expanding the business.
